Waxing and hair removal is a business that has been growing tremendously over the past few years. With technological advancements such as laser hair removal, the industry has seen exceptional growth which has led to a surprising amount of competition. If you own a waxing or hair removal salon, you’re probably searching for ways to promote your business, and signage is a great choice.
Design your signs thoughtfully, though, so that they will register the kind of impact you are expecting with the reader (your potential customers). A sign that conveys the wrong message will do more harm than good, so here are some great tips to design an effective waxing salon sign:
Put customers at-ease – Waxing services have the reputation of being painful and uncomfortable, so the first thing your signs must do is win over the reader 제주룸싸롱. Keep a strong customer focus at all times-this means using friendly, approachable pictures, a warm and inviting color scheme, and content that seems personal. There’s a fine line between being personal and unprofessional, though so keep that in mind. Window graphics on your storefront that display the beautiful results of your work will help make your business look more approachable and less intimidating.
Feature benefits and expertise – Another important concern for many potential waxing customers is whether or not you are qualified to perform the services that you offer. Use a vinyl decal on your storefront window or in your lobby to list your qualifications, licensing information, etc. In addition, this is a great place to “sell” the customer on the benefits of your treatment. Your services aren’t essential, but if you word your message right they will seem that way.
Find a balance – To be effective, your sign must be readable and visually-interesting. This means honing in on the perfect mix of visual elements such as color, font usage, image selection, etc., and powerful, motivating content that encourages the viewer to book an appointment. Too much of either element (visuals or content) can make your sign look cluttered and confusing, whereas too little visuals will look boring and too little content will not affect the reader.