Majority of marketers today consider social media as the one of the most powerful tools to improve brand reputation. In the ExactTarget Marketing Fog up 2014 State of Marketing Study of Saleforce. com that covered over 2, 660 mid to senior level administrators from various industries, about 66% of marketers said that social networking sites indirectly impact their business performance. Benefit of personalized rank results, the results with rel-author that display more conspicuously in Google search, and #searches that incorporate G+ hashtags queries as part of search on Google entail social signals make a difference SERP rankings quite significantly. Though social signals are growing as a crucial factor when it comes to achieving their online marketing goals, businesses are still confused as to whether success with social media optimization relies on shareable content or active involvement on social networking sites.
Improve Social Signals Quality Content
Shiny Cutts has stressed that if you develop compelling and high quality content, people will naturally link it, like or share it on Facebook or +1 it. Quality content would definitely generate a lot of social signals in the form of likes, shares, +1s, twitting and more. Discussions on Cre8siteForums on clients who do not want to use social media say that good instagram story captions. marketers who are not interested in, confused, busy or unable to take part in social media activities must create good content that will get shared on social networking sites. This, it is pointed out, will drive traffic from Facebook, Twitter, Google+ and more without your getting active in the day-to-day activities on these sites. Marketers can post quality articles on their websites and add social buttons to them so that visitors can share the posts they like in their social network:
It is very important to post high quality content regularly on social networking sites. Entrepreneurs who detest social sites, but still want to drive social signals in this way can rely on tools that can automatically share blogs with one of these sites. Here’s a look at some on these tools:
Twitterfeed — Once you sign up for Twitterfeed and select your Facebook, Twitter or LinkedIn profiles, the tool uses the Feed your blogs to monitor for new posts. When a new post is available, it will share that post to everyone selected profiles automatically. You can choose whether to share with you the title or description or both and use keyword filtration systems to automatically add or opt out posts that have specific keywords.
HootSuite — This tool not only posts blog content automatically, but also allows you to schedule updates, monitor mentions and sales, create search channels and track your activity across various social profiles. As this tool supports LinkedIn company pages and Google+ Pages (not Google+ personal profiles) you can share posts across more networks than with Twitterfeed. Though the content cannot be customized for individual posts, you can configure different settings for each social network.
SNAP Pro — SNAP Pro supports a broader range of social networks than the tools mentioned above, including StumbleUpon, Delicious and Pinterest, though it would take more time to configure. The paid version allows you to set up auto posting to an unlimited number of social profiles including Google+ personal profiles and LinkedIn company pages. Compared to other tools, SNAP allows complete customization of your posts.